Many of my 'Pond buddies' are leading Innovation
in big organisations. One of the struggles I hear them talk about is the
difficulty in encouraging people to get out of the office and look for inspiration
in the outside world.
They know that by spending just a bit of time
seeking out fresh inspiration and maybe even exploring how
other industries approach similar challenges can and does pay dividends.
While many companies talk about ‘external
focus’ many in practice still spend most of their time with heads down looking inwards.
We can learn so much from both related and non-related worlds but alas it isn’t
always the priority it should be.
Barriers to making this a reality are many
and numerous ‘I don’t’ have time’, ‘Why bother’ and ‘Maybe next year’ and all
responses regularly heard. However the sign of a healthy business or industry
is one that constantly looks outside of its own sphere for new ideas.
GSK/McClaren are a great example of where a couple
of companies who are collaborating to share their knowledge with a very
deliberate focus.
In
September 2011, GSK and the McLaren Group joined forces to share knowledge and expertise with the aim
of improving their business performance and driving a more dynamic business
culture. http://www.gsk.com/partnerships/mclaren-partnership.html
“There are four core pillars to our
relationship - business performance analysis, sports nutrition science, employee
engagement and the creation of a new McLaren-GSK Centre for Applied Performance”.
Having a focus for the topic you want some
new thinking or learning about is a great way to start.
Random inspiration
This is all about being tuned in and
receptive to making new connections from what you see and hear as you go about living
life. If you routinely meet the same or similar people, go to the same places,
read the same magazines you will generally expose yourself to the same stimulus
over and over again. To increase your chances of getting new inspiration try….
a.
Taking a
different route to work.
b.
Reading a
different newspaper/ magazine, genre of Book.
c.
Learning a new
skill
d.
Eating at a
different restaurant and trying foods you’ve never tried before.
It’s amazing where we can get inspiration and
ideas and here are a couple of examples
Shell – ‘Getting inspiration in the most unlikely places’.
Virgin Galactic –
Burt Rutan designed the record-breaking Voyager, which was the first plane to fly around the
world without stopping or refueling, and the sub-orbital spaceplane SpaceShipOne, which won the Ansari X-Prize in 2004 for becoming the first privately
funded spacecraft to enter the realm of space twice within a two week
period.
His inspiration for the plane came from
observing how a shuttlecock fell to the ground!
Virgin Galactic contracted aerospace Burt to build the Virgin Galactic mothership and
spacecraft.
Air New Zealand – How ‘Aerobics’ stimulated a very different pre-flight safety movie.
https://www.youtube.com/watch?v=3iaTEgoezNQ
None of these examples
would have been possible if someone hadn’t either first stepped out and reached
into another industry sector or got inspired by something they saw out of the
office!
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