It’s a bit like watching a stand-up comedian. You know the ones who specialise in observational humour (finding the humour in aspects of our everyday life). We sit there and can relate it to our Mum’s, Kids, Husband’s even ourselves as we cringe with the hidden truth!
Herein lies the essence of a great insight. Its usually based on a collection of connected observations which help to reveal a behaviour that once addressed by a brand can change the consumer behaviour.
Boots – Christmas brought to you by the girls. 2011
3. Thompson Holiday