Creativity and
innovation are terms that often get confused so here is my own personal take on
what the difference is and some ways to help boost your own creative thinking
to help you innovate with focus!
Creativity vs. Innovation
The difference as I
see it between creativity and innovation is the focus.
Innovation is about ‘how’
we unlock and apply our creative potential to come up with new ideas. It’s all
about focussing our creativity to solve a problem, develop new concepts,
products or services. It a process to help us apply creativity for commercial
impact and should therefore be measurable, systematic and outcome focused.
Creativity on the
other hand is subjective it’s difficult to measure and appears to exist and
manifest itself differently in everyone’s very individual mind. Just take a
look at how the Art world divides itself around the work of people like Damien
Hirst to see how subjective creativity really is.
Theodore Levitt sums it up nicely when he said
“What is often lacking
is not creativity in the idea-creating sense but innovation in the
action-producing sense, i.e. putting ideas to work.”
We are all too often constrained
by behavioural norms that somehow prevents us from being truly creative between
9 & 5!
Here are a few ways
which may help:
FIVE Top Tips to boost creativity:
Keep your eyes peeled and your ear open!
Being curious, staying
connected to the world and what is going on around you is a great starting
point for creativity. Seeking out inspiration in what you see is the spark for
creative thinking. Likewise read stuff that is outside your comfort zone. For
me that’s picking up a magazine about Kite surfing or reading a Financial Times
article!
To illustrate the
importance of staying connected I will points to fashion designer Paul Smith’s
inspiring experience in the Milan airport. Smith had some time to kill as his
flight was delayed, but instead of retreating to a quiet seating area, he took
a stroll around. A lone bracelet charm which had fallen to the ground caught
his eye. He picked it up and decided it would make a beautiful button for a
shirt. Smith went on to make 30,000 shirts with that button detail.
Meet new
and different people
We often surround
ourselves with ‘people like us’ which is great but can also lead us to think
along similar wave lengths. Instead seek out people with different opinions,
attitudes and experiences. It will open new channels of thinking that you never
considered.
Find a new
place to let your mind wander:
Find a new place to
seek out creativity and inspiration. Open your curtains and stare out into the
world and explore somewhere you’ve never been. If you can’t leave your home –
surf the internet, read a book or try a different routine for a few days and
see what sparks fly.
Allow yourself
to have some FUN
Somewhere along the way
we adults become serious grown ups. Or like me spend time pretending to be a
grown up! We sometimes forget how to play like a child and dont let our sense
of fun shine out, especially at work. Creativity isn’t always about discipline,
in fact letting your mind forget “the rules” may help you spark creative ideas.
Assess your work lifestyle, your home and office and any place where it could
use some more whimsy and just get playful.
Don’t
allow yourself to get “bullied” into the social norm
You know those voices
in your head that say “What would people think if I said that out loud?”
Creativity shouldn’t have a limit and often we as people let ourselves get
bullied around by our own sub-conscience and feel we have to adhere to the
status quo. Instead give yourself permission to be different and to seek
creativity in any outlet that feels right for you!
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